THE STORY 

Untraditional and Countercultural

Rebel started with a group of friends deciding to go against the status quo of being successful in today's inner city. Often conflicted with choices that stemmed from impoverished outcomes, the options often lead to no avail. In pursuit to find hope in deserted environments they ran across the man whose name was Hope. In an efforts to share with their roots, their methods were often classified as countercultural, dangerous, simply untraditional.

A rebel is defined as someone who rises to the occasion in the midst of opposition. Rebel clothing goes beyond providing superior threads, but speaks to the past and present ongoing rebels of society. Based out of North America, Rebel houses a collection of creators, designers, entrepreneurs, and game changers.